Tesla Motors and the Instalanche – marketing made easy?
Back on Friday I took note of this 1-line post on Instapundit regarding the Tesla Roadster and went to have a look. This does sound cool, as Glenn Reynolds said, and I would also love to get a real look at it. (Glenn later points you to note on the unveiling of the Roadster by Mickey Kaus. Scroll down and you’ll find it.)
Now, having never been the target of an Instalanche I can’t speak from experience. However, the anecdotal evidence seems to indicate that a mere mention of a “cool” item on Instapundit tends to draw literally tens of thousands of eyes in a day. As they say, you just can’t buy publicity like that. Here’s my recommendation for the marketing guys at Tesla:
Show up at Glenn’s place with fully-charged Roadster, an invitation to take a road trip, and a smile. If I were on the marketing team there, the only strings I’d tie to this one was that Glenn would have to write about the experience on his blog (and a fairly complete report, too, not a 1-liner) and that the car was a loan, not a gift. (Sorry, Glenn.) If the Tesla Roadster is all it’s claimed to be, I can’t imagine that Glenn would write a bad review and his good review would be seen by over 100,000 people in a day. Those readers are usually highly educated, professional, and motivated. You could do a lot worse than get the attention of people like that.
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